Ride the Wild Magic with Princess Gwenevere and the Jewel Riders!
The Crown Jewels of Avalon have been scattered throughout the kingdom, unleashing powerful magic that Princess Gwenevere, Fallon, and Tamara must tame. Using the magic of the Enchanted Jewels to speak with fantastic animal friends, these adventurous teens team up with daring, wolf-riding boys to outwit the outlaw Lady Kale and reclaim the Jewels that can save the enchanted kingdom of Avalon.
Friends Together, Friends Forever!
The Princess Gwenevere and the Jewel Riders doll line arrived to retailer shelves in the Fall of 1995. Examples of known stores that carried the toys included Wal-Mart, Target, K-Mart, KB Toys, JC Penney, and Toys R Us.
The doll line consisted of three sections, “Jewel Power – Doll Edition,” “Jewel Adventure – Deluxe Doll Edition,” and “Jewel Adventure – Deluxe Animal Edition.”
First was the “Jewel Power – Doll Edition” line. These were the basic dolls that included one cloth piece, several snap-on jewel armor pieces, a comb/shield, a hidden jewel in the package, and a mask that moved up and down to reveal a light-piping feature to make the jewels on the dolls glow. The line included the three Jewel Riders, Drake, Lady Kale, and “Sun Power” Gwenevere wearing her traveling outfit from the episode “Dreamfields.”
Jewel Power Princess Gwenevere
“Princess Gwenevere is dressed and ready for adventure! Lower mask, expose top of head to a light and the jewel glows as shown.”
Jewel Power Fallon
“Fallon is dressed and ready for adventure! Lower mask, expose top of head to a light and the jewel glows as shown.”
-
- Fallon doll with factory error Sun Stone
Jewel Power Tamara
“Tamara is dressed and ready for adventure! Lower mask, expose top of head to a light and the jewel glows as shown.”
Jewel Power Drake
“Drake is dressed and ready for adventure! Lower mask, expose top of head to a light and the jewel glows as shown.”
From Greg Autore: “Drake – I originally had him with purple pants but Robert wanted him in brown since he did not like purple for the animated character. So I changed them to brown in production also. At Mattel during that time period, they had tested some Ken doll sculpts with young girls and they did not like him looking too Manly. They wanted him younger and more boy-ish. So I used that learning for the Drake figure also. It was intentional.”
Jewel Power Lady Kale
“Lady Kale is dressed and ready for adventure! Turn helmet to position shown, expose top of head to a light and her eyes glow.”
Sun Power Gwenevere
“Sun Power Gwenevere is dressed and ready for adventure! With her arm down, push the light beam all the way into the jewel. Raise her arm until the light beam pops out.”
Group Photos
The second line was called “Jewel Adventure – Deluxe Doll Edition.” These were deluxe dolls of Gwenevere, Fallon, and Tamara that included cloth dresses, snap-on armor pieces, fully rooted hair, and accessories that worked with the magnets hidden in the girls’ jewels or arms. Gwenevere included the Jewel Box, Fallon included the little dragon Windy from “The Faery Princess,” and Tamara included Spike. Each of them also included a comb that doubled as a stand, and another hidden jewel in the packaging.
Jewel Adventure Princess Gwenevere
“Princess Gwenevere wears her beautiful party dress. Help Princess Gwenevere wave the Jewel in her hand over the front corner of the open jewel box…and the Crown Jewels will flip to magically reveal the wizard.”
“Wait, Gwenevere is known as “Princesse Starla et les Joyaux Magiques” in French; so what is this title you may have seen on the doll boxes? Ronnie’s got the answer!”
Click here to view a video about this alternate title: https://youtu.be/DLCwE5nh-Pc
Jewel Adventure Fallon
“Fallon can be dressed in this dynamic outfit. Her pet dragon’s wings will magically flip up as it ‘lands’ on her left arm.”
Jewel Adventure Tamara
“Tamara can be dressed in her lovely gown. Help Tamara touch her magical jewel to the top of her panther’s head…lifting his head, opening his eyes, and healing him.”
Group Photos
The third line was called “Jewel Adventure – Deluxe Animal Edition.” This line included the unicorns Sunstar and Moondance. Each came with a flag comb and a rooted hair tail. Both featured the light-piping glowing jewel feature of the “Jewel Power” dolls. Sunstar came with a saddle that had her wings attached, and Moondance came with a saddle, flags, and mask. Both unicorns had variants based on the color of the plastic surrounding their jewels. In one edition, the plastic was metallic gold (for Sunstar) and metallic silver (for Moondance). In the other edition the plastic was pink (Sunstar) and purple (Moondance). The metallic edition seems to be the more rare edition. Each of the unicorns shares a mold with one of the horses in Kenner’s “Fashion Star Fillies” line.
Sunstar
“Expose the head of Sunstar to a light and the jewel glows as shown. Saddle can be removed from Sunstar. Wings are poseable. Use the banner comb to style her beautiful tail.”
Moondance
“Expose the head of Moondance to a light and the jewel glows as shown. Face mask, saddle and blanket can be removed from Moondance. Use the banner comb to style her beautiful tail.”
Group Photos
For more information on the marketing, commercials, and behind-the-scenes selling of these toys and other Jewel Riders merchandise, visit our Marketing page!
